A visitor levy could be introduced across Stirling Council.
The local authority has announced a consultation on plans to introduce a tourist tax.
It's hoped a 1% levy on overnight accommodation could raise more than £1.5 million a year.
Recent figures show there were a total of 686,000 overnight tourism visits to Stirling and Forth Valley in 2023.
Stirling Council Depute Leader, Cllr Gerry McGarvey, said: “Tourism is one of the most important sectors in the Stirling economy. We are still at the early stages, but we are committed to exploring the potential of the visitor levy scheme and this will involve full public consultation with residents, businesses and visitors throughout 2025.”
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