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    Primary school children call for alcohol action

    Written by on September 19, 2019

    A new report by the Children’s Parliament is calling for a reduction in alcohol advertising.

    Schoolchildren have raised concerns that alcohol’s making them feel “unsafe and ignored”.

    The Scottish Government’s set to hold a consulation on alcohol marketing – after pressure from campaign groups.

    Alison Douglas, chief executive of Alcohol Focus Scotland said, “As adults we tend to assume that as an age-restricted product children don’t really notice alcohol advertising or people drinking.

    What this work has shown us for the first time is how often children are seeing alcohol – from opening the fridge at breakfast time, throughout the day in shops and on billboards to in their homes and on TV at night – and the negative effects it can have on their wellbeing.

    The Scottish Government’s forthcoming consultation on alcohol marketing provides a real opportunity to show we are listening to children and will take action to protect and promote their right to grow up healthy and happy, free from alcohol harm.”

    Public Health Minister Joe FitzPatrick, who earlier this year visited a workshop with Members of the Children’s Parliament, said: “It is crucial that we seek and listen to the views of children and young people in determining how best to prevent and reduce the impact of alcohol on them.

    “The Children’s Parliament Investigators have done a great job in capturing and sharing the experiences of many of their peers, providing a unique and sobering insight which will help to inform the proposals for our consultation on restrictions to alcohol marketing issuing next spring.”


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