The minimum price of alcohol in Scotland has increased.
From today, it has been raised to 65 pence per unit.
It comes amid an increase in alcohol-related deaths across the Forth Valley.
66 people lost their life due to alcohol in the Forth Valley last year.
MSPs voted to increase the minimum unit price of alcohol earlier this year.
Health Secretary Neil Gray said:
“Research commended by internationally-renowned public health experts estimated that our world-leading policy has saved hundreds of lives, likely averted hundreds of alcohol-attributable hospital admissions and contributed to reducing health inequalities.
“Experts wrote to The Lancet, describing Public Health Scotland’s evaluation of minimum unit pricing as ‘high-quality’ and ‘comprehensive’, and expressing confidence that there are several hundred people with low income in Scotland who are alive today as a result of this policy.
“However, the Scottish Government is determined to do all it can to reduce alcohol-related harm and as part of that, I am working to ensure people with problematic alcohol use receive the same quality of care and support as those dealing with problematic drugs use. We have also made a record £112 million available to Alcohol and Drug Partnerships to deliver or commission treatment and support services locally, as well as investing £100 million in residential rehabilitation.
“I have also asked that Public Health Scotland is commissioned to review evidence and options for reducing exposure to alcohol marketing.”